War of the Worlds – Columbia Broadcasting Company (1938)
Life Hacks – BBC Radio 1 (2017-)
These are targeted CSPs and need to be studied with reference to two elements of the Theoretical Framework (Audiences and Industries) and all relevant contexts.
Example exam questions
Briefly define public service broadcasting (PSB) [2 marks]
To what extent is War of the Worlds a historically significant media product? [20 marks]
Identify two strategies or techniques used by Radio 1 to attract a youth audience. Explain the reason for each. [4 marks]
Explain how regulatory contexts shape the output of media industries. You should refer to your radio Close Study Product, Life Hacks. [9 marks]
Key question: Is radio still relevant in the digital age?
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
The ShoutOut Network
The Shoutout Network is a London-based network of diverse podcasts designed to give a platform for BAME voices. It demonstrates the rise of independent media producers in the 21st century media landscape. The representation of minority voices also arguably provides an element of public service broadcasting.
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
This is because people are not listening to radio anymore as the new digital media has taken over radio.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3% of under people 35 use the BBC player.
3%3) What is BBC Sounds?
a new app that streams music ,live catch ups and podcasts.
4) How do audiences listen to radio content in the digital age?
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
the personal problems whcih they can relate to for the future.
6) Why does the BBC need to stay relevant?
this is because they are very relevant and valued as they are paid by the license fee.
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
anything for audio and allows you to download the music.
8) How does it link to BBC Radio?
as you can click to through and listen to the bbc radio by the app.
9) What are the criticisms of the BBC Sounds app?
it doesn't have enough content.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
end of days and beyond today which focuses on socio economic factor.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
it is growing podcast network which was launched in 2015 and focuses on socio-political factors.
2) What podcasts are offered by the ShoutOut Network?
3) What audience do they reach?
20,000 listener every month.
4) What are the 2015 statistics on podcast listening in the UK?
- 3.7 million adults listen to podcasts - this is equal to 6.5% of the adult population
- 57% listen to podcasts on their phones
- 47% listen while commuting
- 34% listen while relaxing
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
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