music video theory

 


1) How does the This Is America video meet the key conventions of a music video?

The key conventions used in this music video is using narrative showing how the black people are stereotypical shown in america and how they are shown as a threat to society by showing guns and they also have shown performance by showing dancing/singing to entertain the audience watching this music video.
showing how people are seeing black people 


2) What comment is the video making on American culture, racism and gun violence?

The comment this music video makes on american culture racism and gun violence is that black people are shown as a threat to the society by showing how they are stereotypical using guns when the beat drops to "this is america" shooing how normal it is for a black person to use a gun and show how the society is being racist towards them.

3) Write an analysis of the video applying the theories we have learned: Gilroy, Hall, Rose and Dyson. 

Gilroy-showing the ideology of double conscious of how people are seeing black people from a  different perspective shown by the video of how stereotypical black people ares shown.


hall-The performance element is shown Read this Guardian feature on This Is America - including the comments below.

4) What are the three interpretations suggested in the article?

three interpretations
1.)showing a performance of black man dancing
2.)showing how black people are seen by white people
3.)showing how black people are getting arrested by police 



5) What alternative interpretations of the video are offered in the comments 'below the line'? 

The comment section interprets the music video to be very interesting and good shown by the character played by Donald Glover.